Sounds depressing? But it's not meant to be. It's more of a philosophical approach that makes me wonder who the hell is supposed to read my writing. I find this self-congratulation, this self-indulgent 'posing' and 'sharing' and 'chatting' and 'liking' sometimes unbearable these days. The value of a text is measured by the number of thumbs underneath it. Nevertheless, I want to manage the balancing act that my writing is read and that I 'like' writing it and, above all, that I write the text according to the rules of the art I am currently studying.
The art of writing to call out to the world and thereby make oneself heard... how does that actually work?
What do I have to do in order not to drown in the sea of texts that are churned out and delivered every day?
Is there a way to mark texts somehow so that the willing reader can find them?
Theodora Petkova is happy to answer these (and other) questions in her lectures, which I had the pleasure of listening to during my studies of Content Strategy at the FH Joanneum in Graz. And - spoiler alert -